Peut-être que c’est mon passage par ce site il y a quelques jours suivi de mon examen linguistique cet après-midi, mais ne trouvez-vous pas qu’il y a ici une frappante ressemblance entre ces 2 logos ?
Les logos c'est comme la musique, parfois on a l'impression d'avoir tout entendu. Mais c'est plutôt un manque d'originalité et d'audace - vis à vis d'un public formaté de toutes manières. Peu peuvent se permettre d'inventer et imposer une symbolique, alors on reste figé aux mêmes associations qu'on renforce à tour de bras.
Voir aussi tous les logos à base de "fleche partant d'en bas à gauche vers en haut à droite" symbolisant la croissance ( deutsche bank, ... ). Ce qui donne au symbole du "W fléché" Wallon une connotation qui ne peut pas être dû au hasard. Comme les "codes de couleur" qu'on fait apprendre par coeur aux étudiants dans des sections que j'envie peu, il n'y a rien d'inné là-dedans, c'est purement culturel, là où d'autres croient que certains symboles pourraient être culturels...
Les logos s'usent aussi...
Certaines sociétés en changent régulièrement, même sans la nécessité d'une image de marque dégradée par un événement ayant fait la une des journaux.
Amitiés.
Z'ont pas mis qq part que: "Toute ressemblance avec des personnes existantes ou ayant existé ne serait que purement fortuite…" Ben tient… ça me fait sourire
Comme c'est vrai, ce que tu remarques... Et il y en a plus. Des sourires en bas, c'est comme des points ou des lignes (dans ces temps). Et cet exemple, c'est incroyable.
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le dernier "culturel" est à remplacer par "universel", indeed.
